Halfway to Home Identity Design

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Created: 08/22/12
Last Edited: 11/22/12
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Description
Identity design for a recovery facility
  • Identity Design
    Halfway to Home

    Located on Chicago’s north side, Halfway to Home provides affordable safe housing and a structured sober living environment for men in recovery, provide a bridge between treatment and long-term sobriety and independent living. solution: This design needed to be uncomplicated and appealing to a male audience. This concept uses an icon of a house and path to represent the journey. “halfway to” is treated in lowercase and smaller type, with the word “HOME” emphasized in capital letters. The type is strong and masculline.

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