Identity Design
Halfway to Home
Located on Chicago’s north side, Halfway to Home provides affordable
safe housing and a structured sober living environment for men in
recovery, provide a bridge between treatment and long-term sobriety and
independent living. solution: This design needed to be
uncomplicated and appealing to a male audience. This concept uses an
icon of a house and path to represent the journey. “halfway to” is
treated in lowercase and smaller type, with the word “HOME” emphasized
in capital letters. The type is strong and masculline.
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