Challenge: Give recognition to a half ironman because it is least expected and recognized. Portray the message that it takes just as much an athlete to complete a half triathlon.Approach: Defining the 'half' and the 'whole' is very important in this campaign. It needs to make the audience feel that they have accomplished just as much as if it were a whole triathlon. The message needs to inspire accomplishment and the imagery needs to inspire the action of taking part in it.
Solution: The poster mainly focused on illustrating the idea of a whole athlete in the campaign with using a juxtaposing tag line, and collaborative image of the three events. Therefore, the audience can obtain the whole message and visualize the experience with provided vision. The feel is allusive to the moments in such an event.
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