HairWaves Salon Rebrand, Collateral and Website Design

Created: 09/11/10
Last Edited: 05/29/14
HairWaves salon was in need of an update of their existing identity system. The owner had grown his business substantially and was preparing to move to a new custom-renovated salon. This new identity needed a fresh look to match this new modern space, better-communicating the salon's aesthetic to customers.

The project encompassed designs for a new logo, stationary, printed collateral, salon signage and website. Feedback from customers has been overwhelmingly positive and the new website, with functionality to link to their various social media channels (even including a live Instagram feed!) and online form to schedule your next appointment, has been getting lots of traffic.

You can visit the website at
  • HairWaves logo

    Client requested something reminiscent of a lotus flower. Clean lines of the icon work well with the altered typeface.
  • HairWaves business/appointment card
  • HairWaves stationary

    Letterhead, business-sized envelope, and double-sided business/appointment card.
  • HairWaves collateral

    Price list, gift certificate and free product punch card. Price list and gift certificate were designed to fit inside the business-sized envelope as a package for customers purchasing the gift certificate, a cost-savings to the client.
  • HairWaves website

    Please visit the live site at
  • Artwork is owned and copyrighted by Kristin Dankanich. Do not reproduce without the express written consent of Kristin Dankanich.