HUB - BRIGHT BIKES

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Created: 01/11/12
Last Edited: 12/04/12
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Description
HUB is a fictional company created to help ease the transportation and energy crisis for those in undeveloped countries. This is achieved through the fabrication of bike wheels that store kinetic energy.
  • From concept to design this company is the fabrication of my graphic design senior show. Worldbike and Cycling Out of Poverty, HUB aims to lessen the global transportation and energy crisis. This is achieved through the fabrication of wheels that store the kinetic energy otherwise dissipated during braking and cycling. This stored energy is then used to ease the cycling experience by giving the user a boost through the switch of a toggle that clips onto the bike’s handlebar. In addition, it creates clean energy as it charges two AA batteries, which can be removed from the hub to power other goods. It is in this manner that HUB aims to lessen the lack of transportation and clean energy available for those in need.
  • LOGO
  • PRODUCTS
  • INFORMATIONAL VIDEO & POSTERS
  • LETTERHEAD, ENVELOPE, & BUSINESS CARD
  • THANK YOU NOTES
  • Individuals who sign up online as microcredit loan lenders will receive these as an informational thank you.
  • CONSUMER PRODUCTS
  • All of the proceeds from the sale of these products go towards the fabrication of HUB wheels, thereby reducing the purchasing cost.
  • BIKE BELLS
  • BIKE CHAIN BRACELETS 
  • BICYCLE HANDLEBAR TAPE
  • BUTTONS
  • KEY CHAIN LIGHT
  • T-SHIRTS
  • STICKERS
  • DAY OF SHOW SET UP

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