HOMELAND | NEIGHBORHOOD MARKET

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Created: 03/17/13
Last Edited: 07/05/13
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Description
Homeland is a regional grocery chain. The mark is based off the paper grocery bag and is filled with a cursive H to contrast to the sans serif of the logotype. The main mark is referenced in the secondary symbols which are set in the main mark’s shape. The packaging uses horizontal overlapping bars to create a store wide style that changes the colors based on the products.
  • Homeland is a regional grocery chain. The mark is based off the paper grocery bag and  is filled with a cursive H to contrast to the sans serif of the logotype. The main mark is referenced in the secondary symbols which are set in the main mark’s shape. The packaging uses horizontal overlapping bars to create a store wide style that changes the colors based on the products.

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