HED Collateral

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Created: 01/13/12
Last Edited: 12/04/12
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Description
Miscellaneous corporate communications and marketing projects.
  • Harley Ellis Devereaux Collateral
    From Corporate Identity to Centennial Celebration
  • A small collection of corporate identity work and related materials from my days at HED.
  • The icon portion of the Harley Ellis Devereaux logo, created for the merger of HarleyEllis and Fields Devereaux. The two colors symbolize east- and west regions uniting.
  • Poster / postcard design announcing a seminar on sustainable design in architecture.
  • A mini-poster of "decades panels" commemorating the 100 year anniversary of the firm. Designed in sections, this design was conceived as a series of large wall panels (below) that were sequentially unveiled one month at a time leading up to the anniversary date. The poster was a leave-behind commemorative piece for employees and clients.
  • The centennial "Decades Panels," mentioned above.
  • Centennial announcement card for the firm's 100th anniversary. In addition to embossing, foil stamping and die cutting, this piece uses a wonderful paper stock for the card itself - "Curious Touch" by ArjoWiggins. It feels like suede, almost wet. A nice surprise touch to a simple piece.
  • Poster graphics supporting the firm's tag line, "Advancing Your World...by Design."
  • Brochure highlighting the firm's commitment to sustainability in healthcare design.
  • Board highlighting a landscape architecture project.
  • Mini-brochure for GreenWorks Studio, a specialty service offering sustainable consulting services.
  • Design for the firm's holiday card. Traditionally the company sends out a card before Thanksgiving to clients, hence the theme of "giving thanks." A small die-cut opening was made in the front panel to reveal portions of the letters beyond, creating the firm's logo.
  • An architectural project display board for a national conference. Rather than take a standard approach of filling a board with project images, this concept called for a unique image that would draw observers from across the room for a closer look. Board size: 40"x40"

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