HAPI

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Created: 07/10/11
Last Edited: 11/20/12
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Description
Haitian Artisans for Peace International (HAPI) was founded in March 2007 as a fair trade artisan co-op focused on spirituality and creativity. The marketing of the resultingart supports women's economic development and empowerment.

HAPI is encouraging creativity, promoting gender equality, creating economicopportunity, and growing healthy communities’ towards our vision of Living out Christ incommunity for a world of peace with justice.This logo reflects the values and goals of the company!

HAPI is "encouraging creativity, promoting gender equality, creating economic opportunity, and growing healthy communities towards our vision of Living out Christ in community for a world of peace with justice." This logo reflects the values and goals of the company!
  • The look of this mark is to use the elements of the last mark but in a way that conveys the variety of ways HAPI is now working. Using environmental, health, community, and building icons to convey this meaning. I wanted to use a simplified version of the dove for this mark. I wanted to use a clean typeface for this version.
  • Using inspiration of nature to create this logo I wanted to emphasize HAPI's enironmental aspects. The mark is suppose to look like a tree and person holding up the icons. I used a clean serif font to make the mark a bit more traditional. The colors in this mark a bit more traditional. The colors in this mark I wanted to use the natural colors of Haiti, especially emphasizing the red/brown soil color.

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