H&M — iPhone App Concept

H&M
iOS App design concept for H&M
Completed in 2012

Shopping is not the simplest task for the majority of us. If you've ever scoured through the clothing section in your local mall looking for that perfect outfit, you should be all too familiar with this sometimes tedious process. Luckily the trendy people at H&M have relieved us of our fashion frustrations since 2000. Over the past decade, the Swedish multinational retail-clothing company has exploded across the U.S., but has done so without allowing their bevy of products to be purchased online. Intrigued by this, I started a personal project to create a native iPhone app concept for H&M's products.