Redesign of existing package from Guess (class project)
My objective was to create a new look for Guess perfume and body products that would attract the customer and stand out on the shelf. The revamp of Guess packaging needed to be presented with greater visual clarity and simplicity, and focus on female sexuality. The package was designed to evoke an experience suggesting the sexuality and desire of a Guess product. A watercolor background with feminine colors refers to fashion design drawings. An elegantly rendered female graphic underlined with an erotic sense suggests an image of a seductive women.
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