Green Drinks Charlotte is a local affiliate of the international Green Drinks organization that was founded in London in 1989 and is now in over 600 cities. Green Drinks Charlotte meets every month joining together architects, scientists, organic farmers, entrepreneurs, designers and more who want to make a positive difference in the world.
Rachel Martin Design was asked to develop an overall brand for Green Drinks Charlotte since one wasn’t originally established to fit the eco-networking group. By playing off the “green drink”, a clean logo design was created with a glass filled with green liquid in the subtle shape of a mouth that evokes engaging conversation which is what Green Drinks is all about. Expanding upon the logo, RMD developed an entire brand architecture, structure for the organization and marketing strategy for Green Drinks Charlotte including the monthly networking format, signage, collateral, social media strategy, an editorial calendar, email newsletter and online presence.