- Green Diamond Bags™iPad Presentation | Branding | Iconography
- The Challenge
Over 100 billion plastic bags end up in landfills every year. These bags can come in many forms and substrates but they all have one thing in common: they don’t get washed. According to a joint food safety research report issued by researchers at the University of Arizona and Loma Linda University, reusable grocery bags can serve as a breeding ground for dangerous food borne bacteria and pose a serious risk to public health.
- The Brief
Matchbox Design Group was given the task of creating brand awareness for Green Diamond Bags™ at the International Franchise Association Annual Convention heldat the Mirage Grand Hotel and Casino in Las Vegas February 13th-16th, 2011.
- The Solution
To represent how Green Diamond Bags™ is on top of its game in R&D we at Matchbox Design Group decided to introduce another product that's also on top of its game: the Apple iPad. We developed a custom iPad application to showcase Green Diamond Bags™ at the convention.
- The Green Diamond Bags™ iPad Application
User-friendly Navigation allows for an intuitive UI. Users can jump to various sections of the presentation quickly, and upon returning to a section previously viewed, the application automatically returns to the last slide viewed in that section previously viewed.
We adapted to the inherent nature of the iPad and decided to break up the Green Diamond Bags™ copy into separate slides. This allows us to lead with a strong statement to captivate the viewer and then back up that statement with data on the following slide.
- The Typography & Colors
Short, impactful messages are used to inform visitors of the challenges of the reusable bag market and the benefits of using Green Diamond Bags™. Minimal typography reinforces the clean, antibacterial aspect of the product. Greens, white and grape-blue were chosen to create a modern and progressive feel.
- The Artwork
Illustrations are used to reinforce the content on each slide as well as to explain the complex technology behind Green Diamond Bags™.
Click to view more artwork images on the MDG Blog
- The Products
Green Diamond Bags™ are currently the only antimicrobial bags on the market treated with AP-360®. As such, no other antimicrobial bags have proven to be similarly eco-friendly, odor preventing, durable, cost-efficient, hypoallergenic and safe for everyday use.
- Lead Generation
The contact form was built for the possibility of losing internet connectivity so it can retrieve and retain many submissions and when a connection became available – a passcode could be entered into a field to pass all the submissions to the online database.
- The Results
The response was sensational! Visitors to the booth were not only getting to view the Green Diamond Bags™ product line, but they were learning the technology and reasons why Green Diamond Bags™ is the future for reusable shopping bags.