Greater Reading Young Professionals

  • The Greater Reading Young Professionals (GRYP), which aims to attract, engage, and retain young professionals, needed a brand identity refresh after serving the area for 10 years. Working closely with the marketing chair and the president, I designed a fresh mark that was based on their original logo and created associated collateral like handouts, business cards, html email templates, and banner and tabletop designs for recognition at events. The logo was also applied to t-shirts for GRYP's sports leagues.