Gravity is a project worked for a Romanian client together with my team from Romania. It’s an experimental music festival that will be launched this summer.
The brief was to create a brand as vibrant as the music itself.
For me the challenge was to catch between the lines the imperfections and the perfection of this genre of music.
I came up with the idea to build an identity that can easily take the shape of the sound and I started to look for the right visual language. I stopped on a modern, distinctive and cohesive logotype that keeps the music alive inside it using colors and gradients.
Next steps were simpler. I deployed the type in a series of branding elements, as patterns, posters and visuals for music videos.
You can watch a part of these below.