Grammy Amplifier

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Created: 01/30/13
Last Edited: 12/11/13
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Description
Every legend starts somewhere. The world is listening is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars.

At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
  • GRAMMY Amplifier
  • Every legend starts somewhere. The world is listening is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars.

    At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
  •  
    Hand illustrated by yours truly. The home page of grammyamplifier.com is a continuous cycle of elements on the site, depending on how often the user visits. Artists can see who is currently curating, listen and amplify trending artists, and connect to Soundcloud to upload their own track. All other sections can be accessed from the navigation.
     
  • MOBILE SITE
    Easy mobile access to learning about the campaign, adding music, listening and sharing your favorite tracks.
     
  • ADDITIONAL CAMPAIGN ELEMENTS
    Creative Directors Bob Rayburn, Patrick Condo, Kirk Williams and Eric Halgen

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