GlobalSharePlans provides the world's leading multinational companies with immediate, up-to-date information on legal and tax issues affecting their international employee share plans. Their method is innovative in that it offers 24/7 access to some of the most relevant legal information from one easy-to-use web interface.
With this project, the client requested an integrated branding program that would establish a fresher, more modern identity for their legal services. Credibility, as well as personality, were crutial factors in a program that tied together diverse marketing materials both on and offline.
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