Global Cleveland

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Created: 02/03/12
Last Edited: 02/25/13
7044
182
Description
Identity, stationery, signage, and print collateral for a new civic organization working to build a better Cleveland by attracting talented people to the area. The logo represents the convergence of different people and energies coming into the city. It was important for them to be seen as vibrant, energetic, and youthful. Bright colors were part of this strategy, while the type grounded the mark and allowed for high readability. We further expanded the mark into patterns to help grow their brand identity.
  • We've had a real pleasure working with the team at Global Cleveland, a new civic organization working to build a better Cleveland. They want to attract talented and enterprising people to the area in order to build up the Cleveland community and economy. It was important for them to be seen as vibrant, energetic, and youthful, so we created a mark that represents the convergence of different people and energies coming into the city. Bright colors were important to appeal to younger professionals while the type grounded the mark and allowed for high readability. We translated the mark into patterns to help grow their identity, and can be seen on the business cards and other printed materials.

    We were fortunate to work with the building overseers to create vibrant door graphics that show the full colors of the logo and break the edges of the door framing and edges. Thanks to everyone who worked with us to make this all possible. 


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