WHO:
Girls Rock! Indianapolis: A not-for-profit organization dedicated to building positive self esteem in young women and encouraging creative expression through music.
WHAT:
Within a team of three we developed deliverables; and then with my company I helped book, promote and produce several fundraising events to raise money for the organization
WHERE:
Herron School of Art & Design
WHEN:
Senior Year - Fall semester
WHY:
During this project I worked in a team of five designers. We diverged on what would be most beneficial to the organization. By conducting valuable research we concluded that the awareness about how people could help by donating money, equipment or volunteering was the most important aspect. In turn we created and helped launch informational tools including a booklet with corresponding posters to be given to potential sponsors and donors or to use as a marketing tools for guerilla advertising
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