Gift of Opportunity Catalog
HabiJax, Habitat for Humanity Jacksonville
Like many non-profit organizations, HabiJax relies heavily on donations and volunteer work to provide their services to the community, which include home rehabilitation, homeownership counseling, and neighborhood revitalization.
They wanted to encourage holiday season donations to HabiJax by creating a catalog of donations. Donors could “purchase gifts” for their friends and families at varying donation levels—perfect for that person who “already has everything.”
The Gift of Opportunity catalog was so successful in 2009, it was re-printed and distributed to a larger audience in 2010.