GfK is a global top five, full-service market research company that covers over 100 markets worldwide across various industries/sectors.
Qualitative & Ethnographic Capabilities Brochure
GfK's Qualitative & Ethnographic research team needed a general capabilities brochure which features the benefits, products and services the team offer to its clients. This piece focuses on bringing the data and research to life while adhering to the GfK brand standards for brochure design.
Roper Consulting Capabilities Brochure
This brochure was designed for one of GfK’s sub brand, Roper, which is branded with its own unique color scheme and style guidelines. This is a prospecting piece used by business developers for general sales pitches. The challenge for this piece is to incorporate factoids, call-out boxes and quotations in a clean and modern design.