"Best In Show" and Gold Winner at the 2013 District 3 ADDYs.
AN ADDY AWARD WINNING MUSIC FESTIVAL VIP PROMOTION PACKAGE
This grenade shaped box includes a festival ticket, a poster that doubles as a mask and graffiti stencil, an interactive booklet with tons of useful information, and even a "wow" factor (a surprise jumping snake in a can).
The key was to preserve the spontaneous, do-it-yourself feel of the "surprise" music festival while actually communicating specific, concrete details.
The Guerrilla Fest Promotion package won a District 3 "Best In Show" and Gold ADDY in 2013.