"Get Out the Vote" is an AIGA run contest that allows designers to create posters that promote voting. I targeted Twitter users to challenge them to tweet why voting matter. With using the hashtag "#vote2012" and tagline "Start the Trend", this allows a call-to-action without it too much to do.
This turned into an expansion project that included placing the posters in an environment, creating a Twitter homepage, and motion. This shows the two posters across several types of media to act as a campaign.