AIGA’s Get Out the Vote campaign invites designers to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election. Get Out the Vote, an AIGA Design for Democracy
initiative, enables designers to engage in the public arena by contributing to a coordinated voter mobilization campaign. By motivating eligible citizens to register and turn out on election day, Get Out the Vote fulfills an ongoing AIGA objective of demonstrating the value of design to the public, public officials and business by providing a clear call to action for an activity that is important to everyone.
We were instructed to create two posters: one with an emphasis on Image and another focused on Type. I chose to target youth voters and other individuals who may be apathetic or unwilling to exercise their right to vote.