Garden Flowers Gifting
Packaging + gifting design for South African retailer Woolworths.
Taking the decorative patterns and illustrative designs of Give & Give, this gifting range was project managed from design through to consumer purchase. Stunning finishes, such as sourcing flat shouldered bottles and embossing the Garden Flowers brand into the gold pump collars and caps, were added to individual product packaging. Striking themed gift sets were created for a variety of celebration days throughout the year. Consumer interest was heightened by extensive sourcing of innovative containers, including round rigid boxes, porcelain dishes and bowls, tins and even a garden bag, all of which would be useful far past the end of the product.