Lady Gaga's Workshop @ Barneys New York
Pop-up invitation & packaging design
Having conquered the pop music scene, Lady Gaga has moved on to more fashionable endeavors by infiltrating Barneys New York’s Madison Avenue flagship store. The unpredictable songstress has converted the space into Gaga’s Workshop, her avant-garde interpretation of Santa’s workshop and a wonderland of eccentricities. Though all are invited to see the spectacle, only a select few will be granted VIP admittance with the coveted golden ticket – an extraordinary invitation conceptualized by Evelio Mattos and produced by Design Packaging, Inc.