Cram Jam :: Event Advertising

My objective was to design a visual identity for George Mason University's de-stress event. Cram Jam is scheduled each semester in the middle of finals week to provide students a much needed break from study sessions. This event offsets the common feelings of stress, isolation, and malnutrition during finals week. Cram Jam festivities include food, prizes, and a live auction, though most students recall it for the free pancakes.