GiveWay: Be Alert. Aware. Alive. is a group public awareness campaign that promotes safety for pedestrians, cyclists and motorists in the DC Metropolitan Area. The campaign involved three components: Print, Digital and Street Performances where members took to the streets of DC to advocate safety and the mission of GiveWay. I was part of the student design team that created this campaign from the ground up. Below, is a YouTube video of NBC Channel 4 coverage of a GiveWay street performance.
GiveWay is sponsored by Adobe's Design Ignites Change whose mission is to harness the power of creativity to foster positive social change.