The iconic Chicago popcorn brand G.H. Cretors needed a face-lift.
With a 125 year history of providing all natural popcorn and the
original inventor of the popcorn machine and wagon, G.H. Cretors wanted
to maintain its authentic brand values while transforming into a truly
While at Equator I developed a solution that fused tradition with a contemporary look and feel while creating a playful element through the use of photography. Inspired by Great Grandpa Cretors’ popcorn wagon, the new package design integrates ornate borders and elements from the wagon canopy. From primary brand identity to packaging G.H. Cretors creates a passion for popcorn.