GEORGIA

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Created: 04/29/13
Last Edited: 05/24/13
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Description
Direct mailer intended to promote a cornerstone typeface of our choice. Part of a series dedicated to the chosen typeface - in my case, Georgia - that involved writing copy, a tagline, and selecting a logo or evocative imagery, all of which would contribute to promoting the typeface's personality.
  • An assignment for Type I, we were instructed to choose a well-known, thoroughly-used cross-platform typeface and create promotional materials for it, including a tagline and symbolic imagery to help give the ads a narrative identity.
     
    Having chosen Georgia, which I consider to be a personable, pleasant typeface, and being a part-time resident of the state of Georgia, I thought it only too apropos to mate the two, and thus, "We're Glad Georgia's On Your Mind" was born, a set of poster and direct mailer designs generated to raise awareness about type and about Georgia in particular.

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