Objective: To create a brochure for an existing brand.
GE has been a strong and stable company throughout history, known especially for its cost reduction standards for consumers. They are widely respected for their ethics and values, and have many programs in place to better the environment.
I wanted to connect GE with their younger demographic by enhancing one of their current campaigns. GE has a campaign called Ecomagination that works to create renewable energy by building wind turbine farms. In order to give consumers a take away item, I created a box for the brochure that doubles as an environments for them to create their own mini wind turbine farm. By doing this, they have a reminder to support renewable energy. Included in the box are: stickers, wind turbine pieces, land/sea/sky pieces, and the brochure.
All illustrations and fabrication by Amy Stine.