GCS Logo Exploration

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Created: 01/15/13
Last Edited: 01/31/14
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Logo exploration for GCS
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  • After the merge of IBM Retail Store Solutions and Toshiba TEC, a new company was formed. Before the company had a finalized name, I brainstormed possible logos for this new company using the name "GCS - Global Commerce Solutions" (now Toshiba Global Commerce Solutions). The following exploration was all inspired by the three arrows in the expanded Toshiba logo.
     

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