Future Fortified

Info
Statistics
Created: 03/14/12
Last Edited: 11/21/12
147
3
0
Description
Future Fortified is a global campaign launched by GAIN (Global Alliance for Improved Nutrition) to help millions of women and children around the world gain access to the essential nutrients they need to lead healthy and enriched lives.

An important aspect of the campaign is to raise awareness about the issue of malnutrition, therefore the identity creates an interactive typographic system, where the audience can contribute with key aspirational words and names. This creates a more intimate connection with this issue. The use of positive photography and illustrations helps the system feel very approachable.
  • Future Fortified
    Print Campaign
  • Future Fortified is a global campaign launched by GAIN (Global Alliance for Improved Nutrition) to help millions of women and children around the world gain access to the essential nutrients they need to lead healthy and enriched lives.


    Print Campaign
    Spring 2011


    Agency: Apartment One
    Executive Director: Liza Lowinger
    Creative Director: Spencer Bagley
    Art Director: Dean Nicastro
    Designers: Spencer Bagley, Dean Nicastro, Alejandro Largo
    Illustrator: Bonnie Clas
    Copywriter: Christina Eliopoulos
    Project Coordinator: Raima McDaniel
    Strategy and Marketing: Simon Isaacs

Discuss This Project: ( Comments)

You must to join the conversation.