From This Desk is both my personal brand identity as well as the name of my graphic design practice. The pencil rocket – the key motif of the brand - is a playful symbol of aspiration, inventiveness and child-like wonder, key characteristics of my natural design style. The pattern I’ve created is versatile and can be used on any number of surfaces for different branding purposes. As always with personal projects, From This Desk‘s visual identity is never static. It will continue to grow with my business and my professional life, but at the same time retain the light-heartedness and wide-eyed curiosity that it has always been founded on.