Fritto Misto Italian Cafe

This is a fictitious branding project for Fritto Misto, an Italian restaurant located in Santa Monica. The hypothetical story is that they want to expand their business by selling pasta sauce and noodle directly to consumers. The new package design reflects the fact that these products are made fresh in a local kitchen, not from a factory. All illustrations are hand drawn in wood print style, and printed on watercolor textured paper.  Pasta noodle is wrapped in specially designed paper and hand labelled with a sticker to reflect the home-made feeling.