Frappuccino

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Created: 06/02/10
Last Edited: 12/04/12
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Description
Proposed Frappuccino re-design concepts while working at brandimage.
  • FRAPPUCCINO
  • Frappuccino decided that they needed to update their packaging to reflect their positioning of being a premium drink
 of indulgence. My idea was to focus on the pure simplicity of Frappuccino, blended coffee and flavor. I achieved this through a simple, unique, and playful way by showing a heroic coffee bean covered by the flavor, which created the rich indulgence appeal they were seeking.

    Agency: brandimage

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