Frank's Hardware Co., Inc.

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Created: 03/16/13
Last Edited: 03/17/13
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Description
Rebrand and full system design for a local family-owned hardware store in Stevens Point, WI. Friendly, reliable and recognizable are all important to the Frank's brand, so expressing these feelings were necessary throughout. Bringing in a weathered wood image expressed the feeling that this company is very down to earth and has been around for a while. Overall, the brand is simple yet conveys a comforting message.

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