Francis Scott Key Rebrand

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Created: 09/06/13
Last Edited: 10/30/13
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Description
Entire rebrand of Francis Scott Key Elementary Middle School located in Baltimore, MD. The idea of making a public school just as desirable as a private school. Keeping the industrial American feel that Baltimore has to offer in mind; new logos, mascots, colors, and uniforms were created. The elementary school side shown with powder blues and a more friendly Osprey mascot, while the middle school has a more mature grown feel with the dark blues and serious Osprey mascot. The goal was to seperate the younger and older kids, but still make them feel unified as a whole in FSK spirit.

Concepted with Marina Anglim & Katie Blake
Collaborative design with Katie Blake
Photography by Sarah Shepard

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