• Social Awareness Campaign

    Goals & Objectives:
    Empathizing with those who might be considering suicide or who are clinically depressed. Offering the audience someone to talk to about help or guidance. Also, informing those who might, on a day-to-day basis, interact with someone who is depressed. The main goal is to save lives by reducing the number of suicides simply by offering help.

    Target Audience:
    Males and Females ages 15-24. Mainly high school and college students. Also those who regularly interact with someone who fits this demographic such as a parent, guardian, friend, etc.

    • Suicide is the second leading cause of death among 25-34 year olds and the third leading cause  of death among 15-24 year olds.
    • There is one suicide for every 25 attempted suicides.
    • In 2009 13.8% of students in grades 9-12 seriously considering suicide in the previous 12 months (17.4%  of females and 10.5% of males).
  • Posters
  • Poster in a High School hallway.
  • Mailer
    The user opens the custom envelop to discover or "find" the helpful information behind the cut out typography offering help or "hope".
  • TV ad
  • Credit where credit is due:
    Thank you Phil Fried for creating a group in Vimeo which allows for the use of your and other's videos for non-commercial purposes such as this. Visit Phil's group here: www.vimeo.com/groups/freehd

    Thank you National Suicide Prevention Lifeline for allowing the use of your logo for promotional pieces such as this.