The state changed the foster parent certification and case management processes in January of 2012. This lead to a sudden, greater demand for St. Aemilian-Lakeside foster parents.
To promote recruitment and differentiate St. Aemilian's efforts from their competitors, I developed a brand that drew from elements of childhood happiness and the desire to provide safe and stable environments for children in need.
A combination of cheery colors, historical ties that show the agency's longevity and dedication, and circus inspired elements that grew out of the desire to reference a happy, child-friendly experience that represents the innocence of childhood and youth has resulted in an almost 300% increase in applications.
Original cover of the Foster Care recruitment brochure
developed to address specific needs and concerns of LGBTQ community members
recruitment folder
bi-monthly newsletter; 8-12 pages, utilizes digital varnish technology
Patches were developed using the new GROW HOPE treatment as a reference to patches that might be earned as a child in scouts or other activities.
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