Forecast 5 is a financial and data analysis consultant for the pubic sector. The experts take data and make it into a digestible, and valuable insight to strengthen government financial planning.
The Forecast5 logo was created by Rule29. I was soley responsible for designing the branded stationery for Forecast5 under the art direction of Justin Ahrens at Rule29.
It was important to try to communicate the complex nature of Forecast5’s services in a clear and easy-to-understand form. The pattern I created for the identity connects with the client’s service of analyzing for pattering in data. The clean yet complex pattern also suggests the wealth of ways of looking at data. The use of color swapping helped create a good hierarchy of information and also communicates that Forecast 5 is not a static company.