For the People: Not Buy the People

Created: 12/26/12
Last Edited: 04/27/13
"For the People: Not Buy the People," is a logo design and rally call slogan for a campaign against moneyed interests in politics.

A healthy democracy exists to further the interests of its citizenry. Big money in politics has the potential to interfere with this primary function by placing the interests of large donors over those of the people. The phrase "of the people, for the people, by the people," from Lincoln's iconic Gettysburg Address, captures the essence of the democratic system; my rephrasing, "for the people, not buy the people" pinpoints how moneyed interests can pollute that system. The imagery combines the Republican elephant and the Democratic donkey into a piggy bank, demonstrating that big money is a bipartisan concern that corrupts the entire political process. With iconic symbols and a phrase that represents the American ideal, I have created an image that can be instantly understood and widely applied.

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