Foodtown Private Label Fruit Juice Packaging

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Created: 05/04/11
Last Edited: 11/20/12
659
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Description
These are two flavors in a series of juice packaging for this popular supermarket. It is a design refresh of their previous packaging, which had featured a farm scene and flat, outdated graphics. This fresh take acts as a lower-priced competitor to Ocean Spray.

Collaboration with Arcanna Inc., with an outsourced fruit illustrator.

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