Food on the Table

FIELDS:Web Design
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Created: 02/22/10
Last Edited: 12/04/12
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web design: landing page, navigation, and registration area designed for a lean-startup employing agile marketing techniques
  • Collaborated with product developers & programmers at Rosso Corp./Austin Ventures to design the front end of a new internet service offering at the beta stage. This example is one of three designs I produced for this lean startup/agile marketing business model that were tested against one another.

    Deliverables included identity, landing page with four rotating, interactive tabs, and registration page. True to the lean startup model, emphasis was on speed, responsiveness to research findings, and high return on bare-bones aesthetic investment, yet conversions (defined by participants completing the registration process) rose dramatically in the course of my work on the site.

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