Food and Beverage Packaging

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Created: 05/08/11
Last Edited: 12/04/12
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Description
These package design projects were art directed and designed for a variety of clients ranging from mass -market to luxury, upscale foods. Ethel M Chocolates are found exclusively in the leading hotels and casinos of Las Vegas.
Capucello is an imported cappuccino liqueur from the Netherlands in a unique bell shaped bottle. The available space for the label required it to fit the bottle design in a natural, unforced manner while fulfilling its mission of giving the product the required upscale look. The neck band design and cap are also revisions to the originals which were more generic and stock in feel.
Spritzer is a redesign of labeling, bottles and four-pack for a range of an existing drink produced by the Seagram's Corporation. It originally came in a clear glass bottle and was being mistaken for a non-alcoholic beverage. In response to this, i was asked by Seagram's marketing affiliate to design packaging that would more prominently call out the product's alcoholic nature. To this end, I redesigned the bottle shape and gave the glass a frosted finish. For the labeling and graphic image of the four-pack, I included metallic foil and created calligraphy for the product name that was both spirited and less child-like than the original. The Seagram's name was given more prominence. The graphic on the four-pack points up the social and party atmosphere in which the beverage is intended to be enjoyed.
Seed of Change Pasta Sauce is designed for a company that not only makes prepared foods for leading markets, but actually sells seeds to farmers worldwide to promote better nutrition, especially in developing countries. The mandala on the jar lids represents the Seed of Life.
Kespri is a new dietary supplement from Schering Plough Pharmaceuticals. The product is meant to be taken twice daily. One of the concepts was designed to enable portion control in a convenient, easy to use manner. emphasizing its morning and afternoon dosage.
Healthy Choice Sliced Meats come in re-sealable packages and are a part of a campaign to make the consumer aware of both the fine flavor and healthful benefits of 97% fat free lunchtime favorites. The signature green color has become synonymous with healthy eating.
  • Seeds of Change Pasta Sauce
    Seeds of Change is a marketer of certified organic foods. The design concepts seen here were created to market a line of pasta sauces to the British market. Seeds of Change also provides organically grown seeds to gardeners and farmers around the world. The symbol on the lid is a mandala known as the Seed of Life.

  • Ethel M Deluxe Chocolate Packaging
    Ethel M Chocolates are produced by a division of M&M/Mars and are primarily available at luxury hotels in Las Vegas. The name of the product refers to Ethel Mars, wife of Walter Mars, founder of the company. These packages are but two of an extensive product line.
  • Capucello

    Capucello is an imported cappuccino liqueur from the Netherlands in a unique bell shaped bottle. The available space for the label required it to fit the existing bottle shape in a natural, unforced manner while fulfilling its mission of giving the product the required upscale look. The neck band design and cap are also revisions to the originals which were more generic and stock in appearance.

  • Spritzer

    Redesign of labeling, bottles and four-pack for a range of an existing drink produced by the Seagram's Corporation. It originally came in a clear glass bottle and was being mistaken for a non-alcoholic beverage.
    In response to this, i was asked by Seagram's marketing affiliate to design packaging that would more prominently call out the product's alcoholic nature. To this end, I redesigned the bottle shape, labeling and neckband and gave the glass a frosted finish. For the labeling and graphic image of the four-pack, I included metallic foil and created calligraphy for the product name that was both spirited and less child-like than the original. The Seagram's name was given more prominence. The graphic on the four-pack points up the social atmosphere in which the beverage is intended to be enjoyed.

  • Kespri
    Kespri is a new product created by Schering-Plough Pharmaceuticals for maintaining a healthy lifestyle. It is meant to be taken twice a day. The packaging structure and graphics reflect the natural fruit content of the product and its waistline-reducing attributes. The center package design is for a two-compartment bottle to contain the morning and evening dietary supplements. Each part of this bottle has its own flip-up cap beneath the transparent overcap.

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