Flower Factory Redesign
To rebrand a local company that was in need of an update
For my final project in my Graphic Design class we got the opportunity to work with a partner, so I was very lucky to work on this entire project with my friend Stacie Kratky. We chose the option of rebranding a local plant nursery. Our first step was to visit the location. While we where walking around the nursery, we noticed these lovely metal sculptures, one of which looked like a sun flower. We both saw it and realized that that could easily be the logo. It combines the nature and the industry that the name 'Flower Factory' embodies.
After we got the logo and the type nailed down, we went a little overboard. But once we had the letterhead, an ad, a catalog, a van wrap and uniforms all just fell into place. This design came easier than any design I think I've ever done. If it was the collaboration or the fact we shared a very clear vision, I can't be sure, but I love this work.