Float Natural Foods

Created: 06/12/12
Last Edited: 11/22/12
Float is a branding & packaging project that was created to find solutions to packaging & consumer waste.
  • Float Natural Foods
    Branding, Package Design
  • Assignment: Create a brand and 3-5 products. Make sustainable and eco-friendly decisions.

    I wanted to create packaging for a product that is used daily and has a broad audience. Since most food packaging is excessive and overwhelming, I choose to create a food line that sells any product you would find in a typical grocery store.

    To be as environmentally friendly as possible:
    • Plastic is not used.
    • The food is organic.
    • The packaging is recycled, recyclable, and reusable.
    • Canvas tote bags are available instead of throw-away bags.
    • Jars and bottles are intended to be returned for refills.
    • Burlap sacks are refillable or reusable for personal use.
    • The product fills the packaging. No space is left wasted.
    • All packaging is from 60%+ recycled materials

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