Float Natural Foods
Branding, Package Design
Assignment: Create a brand and 3-5 products. Make sustainable and eco-friendly decisions.
I wanted to create packaging for a product that is used daily and has a broad audience. Since most food packaging is excessive and overwhelming, I choose to create a food line that sells any product you would find in a typical grocery store.
To be as environmentally friendly as possible:
- Plastic is not used.
- The food is organic.
- The packaging is recycled, recyclable, and reusable.
- Canvas tote bags are available instead of throw-away bags.
- Jars and bottles are intended to be returned for refills.
- Burlap sacks are refillable or reusable for personal use.
- The product fills the packaging. No space is left wasted.
- All packaging is from 60%+ recycled materials