An iPad, iPhone and Android App
When FONA International
wanted to enter into the world of mobile applications, they called upon Rule29 to create the project. R29 partnered up with Citytech, Inc.to design a unique experience for FONA's clients on how to track andrecord flavor descriptors or "notes" when creating, tasting and testingvarious flavors. The end result is a unified set of flavor descriptorsthat become a common level of communication for flavor developers andchemists when used to create or select a flavor for a food or beverage.
The application was created for a unified experience over all of theavailable platforms – iOS (optimized for both iPhone and iPad) andAndroid. The promotion of the app was done through a microsite that canbe found at FONAFlavorNotes.com
.The site gives users a sneak peek at functionality while also providinga central, platform-agnostic point of marketing contact for all users.