Packaging (and branding) for a line of five Latino-authentic nut flavors.
Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos.
Create designs for varying levels of U.S. Latino acculturation, while also including a modern
version with universal, mass market appeal. Packages are color coded according to respective
fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes the product in an audience-neutral, light-hearted/joyous manner.
The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal package design was recommended due to its broad appeal to Latinos and Americans.