The First Wednesday Group Visual Identity
A to-the-point logo for a to-the-point organization
The First Wednesday Group is a community of New England support and services executives who get together to explore leading-edge management issues. They approached a web developer friend of mine to create a site that would promote their roundtable and conference schedule, and generate interest in attendance and membership. We were then approached to create a logo for the site.
The final visual identity is metaphorically short and to the point, and is served the group effectively through its lifetime.
A detail of the calendar icon.
Further typographical detail