First String Wings

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Created: 07/03/11
Last Edited: 07/19/11
Views: 67
Appreciations: 0
Comments: 0
Description
It was hard to think up a concept for a wing truck that was tailored to sports fans and non sports fans alike. I did not want to alienate certain people. First String Wings seemed subtle enough.
  • First String Wings
    Client: Levy Restaurants
  • The directive was to come up with a one of a kind food truck to tour major U.S. cities, going to sports events and street festivals. The main item sold by the truck is the company's signature chicken wings with their 7 different sauces. Also, the truck would sell a limited range of other snacks and drinks. I was to deliver branded truck graphics, a unique naming system, and anything else that supports my concept.

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