Fire Bowl Cafe

  • Fire Bowl Cafe
  • The logotype for Fire Bowl Cafe expressed a contemporary sensibility, while the bowl graphic and Asian characters provided a nod to tradition.
  • The brand signature converted well to a visible presence in the strip center environment, adaptable to property-specific guidelines.
  • Budget limitations provided the opportunity for me to create in-store graphics utilizing a low-tech pinhole camera, adding an artistic touch while making the ingredients the heroes.

    Backlit photo transparencies showcased the variety of noodle options available.
  • Store entrances established amodern and energetic tone with the expansion of the fire motif.
  • Pinhole camera photos became an interchangeable image library, shown here on the business stationery.
  • The color, graphic and image elements of the brand program applied well to take-out containers, menus and accessories.
  • Integration of photos and graphics on the drink cups was beyond vendor printing capabilities in this segment.
  • Production of this Chinese New Year calendar marking the launch of the brand required communication with the manufacturer in mainland China.
  • Illustrations for each of the Chinese Zodiac’s twelve animal signs combined contemporary graphic imagery with the correct calligraphic symbol. 
  • T-shirts of the Zodiac characters were a popular retail item, and many “signs” sold out quickly. 
  • Staff uniforms featured brand graphics that were consistent with the menu and signage designs.