Fire Bowl Cafe started as a casual local restaurant withan original idea: allow customers to customize their Asian stir-fry via a salad bar concept. The concept—offering fresh meats, vegetables and sauces served over a selection of rice or noodles, each selected by the diner and cooked to order—pre-dated Pei Wei and Panda Express as an innovator in the Asian restaurant scene in Austin, Texas.
The brand objective was to create a new category for an Asian restaurant, somewhere in between the traditional, family-run restaurant and fine dining. The graphic style reflected a contemporary attitude that was welcoming to families and professionals. Photography focused on amplifying the quality and variety of ingredients, while graphics and color provided energy and structure to the brand.
The success of the original program resulted in three additional stores opening in quick succession, and the establishment of a franchised concept that continues to enter new markets.