Fire Bowl Cafe

  • Fire Bowl Cafe
    Brand identity, in-store graphics, take-out packaging,environmental signage and merchandise for a casual Asian eatery.
  • Fire Bowl Cafe started as a casual local restaurant withan original idea: allow customers to customize their Asian stir-fry via a salad bar concept. The concept—offering fresh meats, vegetables and sauces served over a selection of rice or noodles, each selected by the diner and cooked to order—pre-dated Pei Wei and Panda Express as an innovator in the Asian restaurant scene in Austin, Texas.
    The brand objective was to create a new category for an Asian restaurant, somewhere in between the traditional, family-run restaurant and fine dining. The graphic style reflected a contemporary attitude that was welcoming to families and professionals. Photography focused on amplifying the quality and variety of ingredients, while graphics and color provided energy and structure to the brand.
    The success of the original program resulted in three additional stores opening in quick succession, and the establishment of a franchised concept that continues to enter new markets.
  • The logotype for Fire Bowl Cafe expressed a contemporary sensibility, while the bowl graphic and Asian characters provided a nod to tradition.
  • The brand signature converted well to a visible presence in the strip center environment, adaptable to property-specific guidelines.
  • Budget limitations provided the opportunity for me to create in-store graphics utilizing a low-tech pinhole camera, adding an artistic touch while making the ingredients the heroes.

    Backlit photo transparencies showcased the variety of noodle options available.
  • Store entrances established amodern and energetic tone with the expansion of the fire motif.
  • Pinhole camera photos became an interchangeable image library, shown here on the business stationery.
  • The color, graphic and image elements of the brand program applied well to take-out containers, menus and accessories.
  • Integration of photos and graphics on the drink cups was beyond vendor printing capabilities in this segment.
  • Production of this Chinese New Year calendar marking the launch of the brand required communication with the manufacturer in mainland China.
  • Illustrations for each of the Chinese Zodiac’s twelve animal signs combined contemporary graphic imagery with the correct calligraphic symbol. 
  • T-shirts of the Zodiac characters were a popular retail item, and many “signs” sold out quickly. 
  • Staff uniforms featured brand graphics that were consistent with the menu and signage designs.